Managing your Internet and Intranet Services

Description

Developing an effective website is important for any organization. While the web designer must create a visually appealing navigable site, the information manager must determine what information is relevant and useful to the end-user. The fully revised and updated edition of this successful book is a guide to developing a website strategy, defining objectives for your website, and gaining an understanding of how to publish information on the web.

Since the publication of the first edition the skills required to achieve these aims have become more complex. There is a wider range of authoring software, and browsers have made users expect more sophisticated sites. Information professionals are finding it necessary to acquire a greater depth of technical skills or a greater understanding of what they wish web designers to do. The contribution of information professionals is now actively sought by web designers, particularly information-related skills such as metadata and content management, usability, and an understanding of search engines. As well as emphasizing the importance of these major developments, the new edition also covers the many new published standards available. The new edition covers such key areas as Information architecture, content management, portals, weblogs, outsourcing and reputation management.

Written specifically for the library and information professional, this book explores internet, intranet and information management needs across a wide range of sectors, and presents some ‘shining examples’ of good practice.

Reviews of the first edition

‘I found this to be a very useful and readable non-technical book, covering the essentials of organising a good website.’
School Librarian

‘This is an impressive, well-written book on a subject of vital importance to the LIS sector – the list of those who ought to read it should embrace most of the profession.’
LA Record

‘This is a well written book which contains a lot of sound advice.’
Internet Resources Newsletter

‘… if you are a LIS professional that is, or might be, managing an organisation’s website this book should be on your purchasing list. It might not be the only book you’ll need but it is highly likely to be the one that you refer to time and time again.’
PROGRAM